Jacob Nicely

Jacob Nicely is an experienced athletic marketing professional currently serving as the Assistant Athletic Director for Marketing at Vanderbilt University, where responsibilities include overseeing marketing efforts for men’s basketball, men’s tennis, and bowling, while also managing a staff and an internship program. Previous positions include Director of Marketing at Vanderbilt University, where attendance for men’s basketball rose by 24% and revenue increased by 21%, and Assistant Director of Marketing Strategy & Fan Experience at the University of Maryland, which earned accolades for fan engagement and attendance leadership in both men’s lacrosse and men’s soccer. Additional experience includes athletics marketing roles at Clemson University and the University of Georgia, with a solid foundation in developing strategic marketing initiatives and enhancing fan experiences across various sports programs. Jacob Nicely holds a Master of Science in Athletic Leadership from Clemson University and a Bachelor of Science in Sport and Recreation Management from James Madison University.