Jessica Beckmann

Jessica Pawlarczyk Beckmann is a seasoned marketing professional specializing in digital marketing and student recruitment. Currently serving as the Senior Manager of Digital Marketing and Student Recruitment at Vanderbilt University, Jessica leads strategic marketing initiatives to enhance quality enrollments in online and hybrid learning programs. Previously, Jessica held positions such as Content Marketing Manager at Simplr, where a multi-channel content strategy was developed to boost brand awareness and lead generation, and as a Freelance Consultant at JB Marketing, providing diverse marketing services for various clients. Other notable roles include Digital Media Strategies Manager at Vanderbilt Peabody College and Content Specialist at Lyft. Jessica holds a Bachelor of Arts degree in Spanish and Sociology from Vanderbilt University.