Bob Baer

Bob Baer is an accomplished marketing professional with extensive experience in digital marketing, marketing automation, and performance marketing. Currently serving as the Head of Marketing Automation and Personalization for Retail Marketing at Vanguard since August 2021, Bob has previously held significant roles, including Marketing Consultant at TEKsystems for Wells Fargo and Digital Marketing Strategist at Digital Whys. Bob's leadership experience also includes directorship roles at Sallie Mae, overseeing digital marketing for Upromise, and positions in digital strategy at Merkle and JPMorgan Chase. Bob holds an MBA in Marketing and a Bachelor of Science in Business Administration from the University of Delaware.