Vanksen
Gauthier Dupuy is a skilled social media expert currently working at Vanksen since February 2023. Previously, Gauthier held the position of community manager and project manager at Agence Pastelle from November 2019 to February 2023, where responsibilities included content production, community management, and strategic recommendations for clients. Additionally, Gauthier served as a parliamentary collaborator at Assemblée nationale from February 2019 to October 2019, focusing on social media management, newsletter creation, and event organization. Gauthier holds a Master's degree in Brand Management and Public and Political Communication from ISCOM (2018-2020) and a dual Bachelor's degree in Anglo-American law and French law from CY Cergy Paris Université (2014-2017).
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Vanksen
Vanksen is a digital, social media marketing and advertising agency that assist renowned brands in conceiving and implementing online and offline communications concepts that are creative, innovative, different and likely to generate positive word-of-mouth (WOM).With over 80 employees in Paris, New York, Geneva and Luxembourg, Vanksen’sclients include leading global brands like ArcelorMittal, Audemars Piguet, Belambra, BIC, Bulgari, Caisse d’Epargne, Canal Plus, Citroën, Coca-Cola, Danone , Disney, ESCP Europe, Grand Optical, Guerlain, Heineken, Jean Paul Gaultier, Longines, L’Oréal, Louis Vuitton, Louvre Hotels, Nigloland, Passoa, Quiksilver, Salomon, SaraLee, SFR, Sony, The Body Shop, and VVF.Vanksen’s expertise include:- Consulting & Strategy definition: audits and benchmarking, communication strategy (digital, social media, media or global).- Creative: developing viral and 360-degree concepts.- Production: digital, viral, print, film and event-driven campaigns.- Media and activation: implementation of web 1.0 media plans (natural and sponsored brand visibility in search engines, online/offline ads) and 2.0 media plans (strategy and management for Twitter and Facebook accounts, including PR2.0+ sponsored links and video seeding on the 8,000 blogs connected via www.buzzparadise.com.- Monitoring and analysis: monitoring, management and protection of brands’ e-reputation. Analysis of online conversations about key brands and optimization of the performance of ongoing campaigns and websites.- Training: participation in over 70 conferences and seminars per year. Providing training per topic, target industry, marketing 2.0, buzz, viral marketing best practices.With over 3000 published posts and 125,000 page views per month, the agency’s blog http://www.culture-buzz.com is the biggest word-of-mouth and 360-degree campaign website in France. The blog analyzes the latest trends in blog, buzz, guerrilla, and viral marketing every week. It is available in English and in French.
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51-200