Alexandra West is a strategic growth and marketing leader with over 10 years of experience in fintech and banking. Currently serving as Head of Strategic Initiatives at Vantaca, they have previously held roles such as VP of Digital Acquisitions at Citizens and Director of Consumer Acquisitions at Prove. Alexandra has been instrumental in executing end-to-end digital acquisition strategies and developing GTM programs that drive measurable growth. They have a proven track record of aligning cross-functional teams to achieve success in high-growth environments. Additionally, Alexandra holds a B.A. from Northeastern University.
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