Badiaa Bazarbacha

Badiaa Bazarbacha is an accomplished professional with extensive experience in sales and commercial management across the telecommunications industry. Currently serving as Co-Managing Director and Executive Head of Sales for the Central & Eastern Europe Region at Vantage Towers, a subsidiary of Vodafone Group, Badiaa oversees sales operations in Germany, Greece, Hungary, Romania, and the Czech Republic. Prior to this role, Badiaa spent over two decades at Ericsson, holding various significant positions including Vice President and Head of Commercial Management for the Global Customer Unit Deutsche Telekom, driving commercial and sales strategies to achieve growth and profitability. Badiaa's earlier experience includes managing marketing and sales planning at Kalthoefer Telekommunikation GmbH. Academic qualifications include a degree in Electrical Engineering from the University of Wuppertal and additional studies in Economics for Engineers and a Sales Executive Program at London Business School.