Fiona Rawlings

Fiona Rawlings is a seasoned product developer with extensive experience in the activewear and sports apparel industry. Currently serving as a Senior Product Developer at VARLEY since January 2023, Fiona previously held the role of Activewear Developer at GENFLOW, where focus was on developing activewear apparel and guiding clients through design processes to launch profitable brands. As Head of Product at Dreamsport Ltd, Fiona managed a team overseeing product development across multiple brands, including PlayerLayer and Under Armour. Earlier positions include Assistant Product Manager at Canterbury and Product Coordinator at PlayerLayer. Fiona's academic background comprises a BSc in Sports Technology from Loughborough University, supplemented by valuable internships and work experience in sports and product management.