Sam Beresford

Sam Beresford is an accomplished marketing professional with extensive experience in brand and entertainment marketing across various industries. Currently serving as the Director of Brand & Entertainment Marketing at Varo Bank since January 2022, Sam has successfully increased brand consideration and awareness by 70% through strategic communications and integrated marketing campaigns. Previously, as the Sr. Manager of Integrated Marketing Communications for Sprite at The Coca-Cola Company, Sam developed data-driven strategies that addressed business challenges and led teams to enhance brand messaging and drive sales. Sam's diverse background also includes roles at AKQA, Formerly Known As, BBDO, JWT Atlanta, and other organizations, focusing on digital customer experience, brand strategy, and content development. Sam holds a B.A. in Business Administration with a focus on Marketing from Morehouse College.