VARO
Matias De Reatti is an experienced professional in account management and sales, serving as Key Account Manager at VARO since April 2018, where responsibilities include strategic account analysis, sector analysis, and new account acquisition in Catalonia. Prior roles include Area Manager at VARO, Store Manager and Director of Accounts at Workcenter, and freelance Key Account Manager at BARCELONA En sus manos. Matias has also held positions as an Account Executive at MAS Visual Media, Producer at Revista Obra, and Organizer of events in various capacities. Matias holds multiple degrees from EADA Business School, specializing in commercial direction, key account management, and marketing, along with a background in advertising from the Asociación Argentina de Publicidad.
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VARO
Varo is an expert with more than 60 years of experience in the worldwide distribution of do-it-yourself material. The company offers a large range of power tools, garden tools, hand tools and accessories known by the name of its house brands Varo, Powerplus, Kreator and Premion or private labels.