Varsity Brands is the leader in elevating student experiences in sport, spirit, and achievement through BSN SPORTS, Varsity Spirit, and Herff Jones.

Sports

Varsity Brands

The Dallas office focuses on supply chain management, digital communications, and talent development within a strategic framework.

Dallas

The Farmers Branch office focuses on product development, user experience, and strategic communications in various sectors.

Farmers Branch

Varsity Brands' headquarters in Memphis, TN, United States

Adam Blumenfeld

Joe Raines

Javier Idrovo

Martha L. May

Bill Seely

Jim Baldwin

Satish Mehta

Susan S.

Brett Gora

Kurt Hagen

Steve Wentzell

Terry Babilla

Ed Buccino

Lisa M. Olivieri

Justin Kentor

This department focuses on managing employee relations, recruitment, training, and human resources information systems.

Human Resources

This department oversees the planning and execution of camps, competitions, and special events within the organization.

Event Management

This department focuses on the creation, design, and enhancement of products to meet market demands.

Product Development

This department manages the forecasting and coordination of supply and demand to optimize inventory levels.

Demand Planning

The Leadership Team at Varsity Brands is responsible for setting the strategic direction of the company, driving innovation, and ensuring operational excellence across all divisions. Comprising key executives, this team collaborates to enhance student experiences in sport and achievement, optimize talent development, safeguard company interests, and navigate the evolving landscape of sports and spirit engagement. Their collective expertise fosters a culture of growth, inclusivity, and operational efficiency to support Varsity Brands' mission.

Leadership Team

This department focuses on overseeing and managing the procurement and sourcing of materials and services to optimize supply chain efficiency.

Varsity Brands

Org chart

Teams

Human Resources

Event Management

Product Development

Demand Planning

Leadership Team

Supply Chain Management

Offices

Varsity Brands

Org chart

Teams

Human Resources

Event Management

Product Development

Demand Planning

Leadership Team

Supply Chain Management

Offices

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