Laken Wright

Laken Wright is an experienced Corporate Communications Manager at Varsity Brands, specializing in developing strategic communication plans and managing content across various platforms. Previously, Laken held roles in the Textron Leadership Development Program, focusing on marketing event execution and brand strategy at Textron Specialized Vehicles and Bell Flight, respectively. Proficient in cross-functional collaboration and campaign analysis, Laken has successfully enhanced brand engagement through effective communication strategies. Laken's early career included internships at The Dollywood Company and the University of Tennessee, Knoxville, where foundational skills in marketing and communications were developed. Laken holds a Master of Science in Communication & Information and a Bachelor of Science in Advertising and Business Administration, both from the University of Tennessee, Knoxville.