Danielle Petersen

Danielle brings more than 20 years of executive marketing leadership experience with Fortune 500 and private equity-backed companies, specializing in subscription growth, brand building, and performance marketing. Most recently, she was Chief Marketing Officer at Whistle Express, where she drove measurable revenue gains by growing memberships, reducing churn, and activating impactful community campaigns.

At VASA, Danielle will be a key driver of the company’s growth strategy, overseeing marketing initiatives that amplify the brand, strengthen consumer insights, and deepen member engagement. Her ability to combine creative storytelling with data-driven decision-making will enhance performance marketing capabilities, expand VASA’s reach into new markets, and reinforce brand equity as the company scales.