Rich Nelsen

Rich Nelsen has a diverse work experience spanning several industries. Rich is currently the CEO of VASA FITNESS since 2018. Rich is also a Board Member at Destination Pet, LLC, and a Member of the Board of Directors at Drive Automotive Services, starting in 2022. Prior to these roles, they served as the CEO of In-Shape Health Clubs from 2016 to 2018. Rich held various positions at Starbucks, including SVP, General Manager Brazil, SVP, General Manager, Latin America, Senior Vice President, President Starbucks Europe, Middle East, and Africa, and Regional VP Operations. Rich also worked as an Executive Consultant at Alamo National Rental Car Company and as the VP, Retail Operations at Clark Retail Enterprises, Inc. Rich started their career as a Market Manager at PepsiCo - Taco Bell Division.

Rich Nelsen completed their Bachelor of Arts degree in Management - Communications from Concordia University-Wisconsin in 1998.