Natalia Lirón

Global Retail & Consumer Goods Director at VASS

Natalia Lirón Atance is an experienced Account Manager specializing in Retail and Consumer Goods at VASS since November 2016. Previously, Natalia managed accounts for Banco Santander at Vector ITC from January 2008 to November 2016, overseeing their integration and transformation initiatives. Natalia's career includes a role as Latam Operations Manager at Buongiorno, where management of various digital services took place across multiple countries in Latin America, and as Project Manager at Maptel, focusing on geographical information systems. Natalia also held the position of Development Manager at Soluziona, overseeing telecommunications development projects, and worked as an Analyst and Programmer at Sema Group, contributing to geographical information systems projects. Educational qualifications include degrees in Geodesy and Cartography and Technical Engineering in Topography from Universidad Politécnica de Madrid, complemented by a license in Tourism from Formatik Center.

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