Pedro Latasa

Pepo Latasa is an accomplished entrepreneur and CEO with extensive experience in digital transformation, e-commerce, and financial services. As the CEO of NATEEVO since April 2011, Pepo leads initiatives in martech services for enhancing digital business. In parallel, Pepo serves as CEO of VDShop, specializing in comprehensive e-commerce solutions, and co-founded MOA. Previous ventures include a partnership at BuyFresco, co-founding Weslu, and founding Homing Network S.L., where significant achievements in fundraising and international partnerships were realized. Pepo's early career included roles at Credit Suisse and atl Capital, focusing on investment consulting and business development. Educational credentials include advanced programs in digital transformation and business administration from prestigious institutions.