Samra Afzal

Samra Afzal is an accomplished professional with extensive experience in brand intelligence, digital media, and journalism. Currently serving as a Brand Intelligence Manager at Vattenfall since March 2018, Samra has also held roles such as Digital Media Specialist and Change & Leadership Support within the same company. Previous positions include contributions to Nyheter24-Gruppen as part of the Fragbite esports news site, and a brief engagement as a Social Media Strategist & Video Producer at Local Glimpse. Samra's journalism background encompasses roles as a Broadcast Journalist at SAMAA TV and a Multimedia Journalist at Cox Media Group, supported by participation in the US Professional Exchange Program for journalism. Additionally, Samra has academic experience as a lecturer in public relations and media topics at various institutions, including UMT and Himayat e Islam College for Girls. Educational achievements include a Master’s degree in Digital Media from Uppsala University, a Master of Philosophy in Communication and Media Studies, and Mini MBAs in Brand Management and Marketing.