vAuto
Bari Goldman is a Product Marketing Manager at vAuto: Cox Automotive. Previously, Bari worked at Boro as a Senior Marketing Manager and Marketing Manager. Bari also has experience as the Director Of Communications at Illini Hillel - Cohen Center for Jewish Life and as a Springboard Social Media Specialist. With a background in journalism and Jewish studies, Bari has a Master of Science in Strategic Brand Communication from the University of Illinois Urbana-Champaign and a Bachelor of Arts in Journalism and Jewish Studies from Indiana University Bloomington.
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vAuto
VAuto, Inc. provides Web-based inventory management solutions for retail automotive dealerships in the United States. Its products include a vehicle scoring system, which enables automotive dealerships to appraise, manage, and price preowned inventory; Live Market Stocking, a tool for dealers to align their inventory with real-time buyer activityin their region; Live Market Appraising, a used car appraisal tool for dealers; Live Market Pricing, a used vehicle pricing tool for dealers; and Live Market Merchandising, a used car merchandising and display tool for dealers. The company's solutions include LifeCycle Manager, which allows dealers to track various processes ranging from the moment of acquisition to the time of sale; and RealDeal, a price validation and delivery system for dealership personnel to quote prices and offer detailed documentation on the prices and attributes of identically equipped competing vehicles. VAuto, Inc. was formerly known as mPower Auto, Inc. and changed its name to VAuto, Inc. in January 2007. The company was founded in 2005 and is based in Oak Brook, Illinois. It has a research and development center in Austin, Texas. As of October 15, 2010, VAuto, Inc. operates as a subsidiary of AutoTrader.com, Inc.