Ceri B.

Head Of Insights at Vax Ltd

Ceri B. has extensive work experience in the field of insights and marketing consultancy. They have held various roles at different companies, starting with Mapa Spontex as a Brand Manager for NUK and Private Label from an unknown start date to 2008. They then moved on to Beiersdorf, where they held multiple positions such as Brand Manager for Female Face Care, Consumer Insight Manager for Skincare & Personal Care, and Regional Consumer Insight Manager for Skincare in Northern Europe. After that, they became the Head of Category Management for the UK & ROI and eventually Regional Senior Brand Manager for Personal Care in Northern Europe. In 2018, Ceri B. joined Samworth Brothers as the Group Insight Manager until 2022, when they transitioned to become the Head of Insights at Vax Ltd.

Ceri B. completed a Mini MBA in Brand Management at Marketing Week in 2023. Previously, in 2021, they also obtained a Mini MBA in Marketing from the same institution. Prior to their Mini MBA degrees, Ceri attended Sheffield Hallam University, where they pursued a Bachelor of Arts (BA) degree in Business Studies with a focus on BA (hons).

In addition to their formal education, Ceri has also earned several certifications. These include Advanced Category Management and Introduction to Category Management from IGD (Institute of Grocery Distribution). They have also completed courses in Introduction to PR, PR on a low Budget, and Writing Newsletter and Magazines from CIPR (Chartered Institute of Public Relations). The specific months and years of certification completion are not provided.


Previous companies

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  • Head Of Insights

    March, 2022 - present