Harriet Flory

Harriet Flory is the EVP, Global Head of Communications at VaynerMedia. Harriet has over 15 years of experience in communications and has held various positions at Proximity Worldwide, BBDO Worldwide, and BBDO.

Harriet Flory started their career at Proximity Worldwide in July 2005 as the VP, Communications Director. In this role, they were responsible for the global communications of Proximity's 60+ offices and had a direct reporting line to the global Chairman. Harriet developed external communication strategies to enhance the reputation of the network and also developed and implemented internal communication strategies to build and improve the company's culture.

During their time at Proximity Worldwide, Harriet successfully facilitated Proximity's submission to Gartner’s Magic Quadrant for Digital Agencies. Harriet also led a global agency rebrand which included a revised logo and color scheme, development of collateral and global website, and subsequent implementation across the global network. Additionally, they managed a global employee satisfaction survey to improve internal culture and managed relationships with research and advisory firms such as Forrester and eMarketer.

In January 2015, Harriet Flory moved to BBDO Worldwide as the SVP, Communications Director of North America. In this role, they were responsible for planning and executing all communications initiatives for BBDO North America. Harriet also had responsibility for BBDO Worldwide’s marketing budget.

After four years at BBDO Worldwide, Harriet Flory became the Communications Director at BBDO Europe in April 2011. In this role, they were responsible for overseeing all communications activities for BBDO Europe. Harriet oversaw a team of 12 communicators and was responsible for managing the European communications budget.

After a year at BBDO Europe, Harriet Flory joined VaynerMedia as the SVP, Global Head of Communications in December 2017.

Harriet Flory received their bachelor's degree in Performing Arts (Theater) from De Montfort University.

They work with Sarah Baumann - Managing Director, London, Rob Lenois - Chief Creative Officer, and Claude Silver - Chief Heart Officer. Harriet Flory reports to Gary Vaynerchuk, CEO.