Kristie Matfus is an experienced professional in integrated business leadership and digital marketing, currently serving as Vice President, Integrated Business Lead at VaynerMedia since September 2016, after roles as Vice President, Group Account Director and Account Director. Prior experience includes a Director position at We Are Social and a Senior Manager role, as well as positions at mcgarrybowen, Attention, CRT/tanaka, and Juicy Couture, where Kristie contributed to social media strategy, public relations, and digital marketing for brands such as Mattel, E&J Gallo, and Michelin Travel & Lifestyle. Kristie holds a Bachelor's degree in Communications-Public Relations and Business from the University of Scranton.
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