Prashant Nayar

Prashant Nayar serves as VP of Analytics at VaynerMedia since March 2023, bringing extensive experience from Wavemaker, where roles included Senior Partner, Director of Strategy and Planning Insights, and Senior Partner, Director of Marketing Intelligence Sciences. In these positions, Prashant led marketing intelligence initiatives for the Pernod Ricard portfolio and oversaw research tools and contract negotiations. Early career roles included Partner and Associate Director of Analytics & Insight, focusing on CPG and Pharma brands, and Media Research Manager/Planning Supervisor at Tierney. Prashant holds an MBA in Marketing from Fox School of Business at Temple University and an MBA in General Management from the University of Mumbai, complemented by a Bachelor in Commerce in Accounting from the same institution.