John Lovett

John is passionate about using analytics to put a stop to lousy marketing. Throughout his career, John has consulted with companies on how to use data and measurement strategy to understand customers, to reach them in the moments that matter, and ultimately to deliver better marketing.

As the VP of Analytics & Insights, he draws on his years of experience as a consultant, author, and past President of the Digital Analytics Association to guide his team and clients toward analytics excellence.