Wanda Pogue

Chief Strategy Officer at VaynerMedia

Wanda Pogue has been working in the advertising industry for over 20 years. Wanda started their career as a Strategic Planning Manager at Conill Advertising in 1997. In 2000, they joined Saatchi & Saatchi as their Chief Strategy Officer. Wanda has worked on some of the biggest brands in the world, including Walmart, USAA, Tide, Pampers, Olay, and Mead Johnson.

Pogue is an expert in brand positioning and brand architecture. Wanda has led groundbreaking industry research on topics such as Millennial Moms, Millennial Dads, Generation Z, Today's Boomers, Middle America, and white papers on Food, Brand Advocacy, Heritage Brands and Cultural Trends.

In November 2019, Pogue joined VaynerMedia as their Chief Strategy Officer. In their new role, they will be responsible for leading a team of Senior Strategists across 15+ major brands.

Wanda Pogue graduated from Baruch College with a degree in International Business/Marketing.

Some individuals on their team include Melissa Brody - VP, Strategy, David Cortés - VP, Integrated Strategy, and Stephanie Halphen - VP, Strategy. Their manager is Gary Vaynerchuk, CEO. Some of their coworkers include Sarah Baumann - Managing Director, London, John Terrana - EVP, Media Solutions, and Sarah Murphy - EVP, Media & Head of Planning.

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Timeline

  • Chief Strategy Officer

    November, 2019 - present

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