Vera Masterson is a seasoned professional in product excellence and media strategy, currently serving as Senior Director of Product Excellence at VaynerX since May 2024. Prior experience includes a pivotal role as Director of Vayner Consulting at VaynerMedia, where Vera led the development of the '100 Day Team' focused on client onboarding. A strong history in media management is highlighted by earlier positions including Associate Director and Media Manager for clients like Scotts Miracle-Gro, and Senior Media Analyst supporting major campaigns such as Planters' Super Bowl LIV 2020. Vera's entrepreneurial spirit is evidenced by founding The Social Scoop, a digital marketing agency, and a significant role in the socially conscious startup Topiku. Academic qualifications include a Bachelor of Arts in Sociology with minors in Entrepreneurial Leadership and Italian from Tufts University and a summer study at the Università di Bologna.
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