Anniek Richter-Krikke

Anniek Richter-Krikke is a seasoned marketing and communication professional with extensive experience across various industries. Currently serving as the Marketing & Communicatie Manager at VB Groep since February 2021, Anniek oversees marketing activities for multiple subsidiaries. Prior experience includes roles as Marketing Manager for ROCKWOOL NL in the Benelux, where responsibilities encompassed strategic marketing planning and team management, and as Marketing & Finance Manager at Cadac Group, leading global marketing initiatives. With a strong academic background including an MBA from Nyenrode Business University and an MSc from Radboud University, Anniek possesses a comprehensive skill set in marketing strategy, brand awareness, and team leadership, complemented by earlier roles in product management and HR support.