VB Spine
Colleen Sullivan is an accomplished professional with extensive experience in market insights and strategy, currently serving as Director of Market Insights and Strategy at VB Spine since April 2025. Prior to this role, Colleen held various positions at Stryker from September 2016 to April 2025, including Director and Senior Manager of Strategy & Market Insights, as well as Market Research and Analysis Manager. Colleen began a notable career at Gallup, where responsibilities spanned from Senior Research Director to various director and analyst roles from 1996 to 2016. Colleen also served as Research Director at Research International for a brief period. Educational qualifications include a Bachelor’s degree in Sociology & Communications and a Master’s degree in Survey Methodology, both from the University of Michigan.
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VB Spine
VB Spine, LLC is the largest privately held spine company and among the largest family-owned medical technology companies in the world. Our globally recognized identity as innovators and stewards of the spine industry reflects our commitment to patient outcomes first. With a comprehensive product portfolio and a large and growing global distribution network, VB Spine delivers specialized solutions that address critical needs in spine surgery and enhance patient outcomes. VB Spine is a strategic partner to Stryker with access to Mako Spine and Copilot. Focused on people, partnerships and operational excellence, VB Spine ensures healthcare professionals have access to the tools and resources needed to provide the highest standard of care. VB Spine is owned and led by the Viscogliosi Brothers. For more information on VB Spine, please visit www.vbspineco.com.