Alexandra Green

Chief Marketing Officer at VC Innovations

Alexandra Green has extensive experience in marketing, sponsorship, and events. Alexandra currently works as the Chief Marketing Officer at VC Innovations, a full-stack marketing services company. In their role, they utilize the Accelerated Marketing methodology to partner with clients in innovation industries.

Prior to their current position, Alexandra founded and directed AKG Marketing and Sponsorship Ltd, where they provided consultancy services in project management, communications planning, and activation support across marketing, events, and brand partnerships. Alexandra worked with clients such as Insight Investment, HSBC Private Bank, and Aberdeen Asset Management.

Alexandra also served as the Director of Strategy at Right Formula and Head of Sponsorship and Events at Insight Investment. At HSBC Private Bank, they were a senior marketeer responsible for activating flagship sponsorships, and at Aberdeen Asset Management, they served as Head of Sponsorship and Events, managing a global sponsorship strategy.

Before these roles, Alexandra worked as a consultant in sponsorship and events for HSBC Private Bank, Barclays Wealth, and others. Alexandra also held the position of Head of Sponsorship and Events at BGC Partners, where they led a team and implemented a new strategic approach to client services.

Alexandra's earlier experience includes working as a Marketing Manager and Event Marketing Manager at the Honda Racing F1 Team and as an Account Manager at The Works London. In these roles, they worked on various sponsorship properties for global corporations and leveraged their programs across the marketing mix.

Throughout their career, Alexandra has demonstrated expertise in strategy development, stakeholder engagement, contract negotiations, evaluation reporting, and budget management.

Alexandra Green began their education at Headington School for Girls in 1988 and completed their studies there in 1994. Alexandra then pursued a Bachelor of Science degree in Geography at King's College London from 1996 to 1999, earning their BSc Hons. in the field.

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Timeline

  • Chief Marketing Officer

    October, 2018 - present