Cheikh Sadibou

Cheikh Sadibou Ba is an accomplished analyst with extensive experience in media data and insights, currently serving as the Media Data and Insight Director at VCCP since August 2022. Previously, Cheikh held the position of Head of Media Attribution at VCCP Media from June 2017 to October 2022 and worked as a Senior Insight Analyst at PHD Worldwide from July 2013 to June 2017. With a background that includes roles as an Insight Analyst, Data Analyst, and Marketing Analyst across various firms, Cheikh has collaborated with clients in multiple sectors, such as Automotive, Retail, FMCG, Finance, Technology, and Charity. Cheikh holds two Master's degrees in Statistical Engineering and Econometrics and Quantitative Economics from the University of Lille 1 Sciences and Technology.