Morten Legarth is a seasoned creative professional with extensive experience in the advertising industry. Currently serving as Creative Director at VCCP since December 2019, Morten previously held the position of Associate Creative Director. Prior to this, Morten contributed as Senior Creative / Art Director at VCCP Kin, focusing on innovative ideas in the modern attention economy. Morten's career includes significant roles at J. Walter Thompson London, where global campaigns were crafted for major clients such as Canon and Microsoft. In earlier positions at JWT Experience and Halbye Kaag JWT, Morten specialized in integrating technology with creative concepts. Morten's foundational experience includes roles in digital management and development. Academic credentials include a Master's degree in Business Administration and Information Systems from Copenhagen Business School and an MBA in Marketing from The Chinese University of Hong Kong.