Sonya Mazzaferro

Sonya Mazzaferro is a seasoned sales and channel management professional with extensive experience in the technology sector. Currently serving as Senior Director of Channel Sales & Alliances Organization at Veeam Software since April 2021, Sonya previously held significant roles at Cisco from March 2011 to April 2021, including Director of Global Virtual Sales and Director of Channel Sales. During tenure at Cisco, key accomplishments included leading large teams, driving strategic turnarounds, and achieving double-digit growth across various sales segments. Earlier experience includes a decade at Xerox, where Sonya managed distribution sales and developed successful channel sales strategies. Sonya holds an Honours BA in Business & Marketing from York University.