John Lerch

John Lerch is a seasoned professional with extensive experience in strategic leadership and marketing within the medical technology field. Currently serving as the Director of Strategy at Veeva Systems, John focuses on driving the strategy and execution of the Vault Commercial Content Platform for North American Enterprise and Global Mid-Market Customers. Previously, as the Director of Marketing and Digital Product Management at Lima Corporate, John oversaw marketing initiatives in the arthroplasty sector. John also held the position of Group Director of Marketing and Product Management at CONMED Corporation, where responsibilities included managing the entire orthopedics business during a critical turnaround. Earlier career experiences include roles in sales at Smith & Nephew Endoscopy and co-founding Proximities, Inc. and Princeton Power Systems, both focused on innovative technology solutions. John holds a Bachelor of Science in Electrical Engineering from Princeton University and an MBA from UNC Kenan-Flagler Business School.