Vela
Karla Murphy is an experienced marketing and operations professional with a strong background in strategizing and executing marketing initiatives across various industries. Currently serving as the lead for the marketing department at Vela since June 2021, Karla has a proven track record of enhancing customer service through improved communication standards and operational efficiency. Prior roles include Executive Marketing Consultant at Tampa Bay Newspapers, where Karla drove advertising strategies for community businesses, and Family and Community Liaison at Pinellas County Schools, focused on educational outreach programs. Earlier experience includes roles at USDA, eBryIT, Inc., CNN, and Pershing Yoakley & Associates, where Karla developed skills in relationship building, marketing program management, and data analysis. Karla holds a Bachelor of Arts in Communication and Media Studies from the University of Wisconsin-Milwaukee.
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Vela
Providing media monitoring solutions to Broadcasters and Multiple Video Programming Distributors (MVPDs). Our solutions provide compliance-monitoring, multiviewing, confidence-logging, and TS capture/analysis with many features valuable to other departments at no extra cost, including: - Competitor programming & news analysis with ratings graphs - Aircheck/Ad Verification - Competitor commercial monitoring & analytics to increase ad sales via lead generation - Capture & clip original-quality content - Transcode to HLS for VOD/OTT - Access via browser, local, & mobile interface - Centralized monitoring for Station Groups - Next Gen TV/ATSC 3.0 ready Vela's team understands the importance of having solutions that not only enable the right capabilities and provide the right features in a capex- and/or opex-smart manner -- but that also fully integrate into customers' operations and workflows. Vela's 24x7 support is dedicated to customer satisfaction and includes continuing customer training. For more information or to schedule a demo, contact Sales@Vela.com!