Tom Pierce

Tom Pierce is an accomplished marketing executive with extensive experience in leading strategic marketing and communication initiatives across various financial technology and media organizations. Currently serving as the Chief Marketing & Communications Officer at Velera, Pierce oversees marketing strategies for this premier payments credit union service organization, which supports over 4,000 financial institutions in North America. Previous roles include Chief Marketing Officer at Cardtronics, where Pierce led global marketing efforts to enhance consumer ATM usage and B2B relationships, and Vice President of Marketing Strategy at FIS, where responsibilities included developing marketing strategies for both Payment Solutions and Financial Solutions divisions. Additional experience includes tenure at Metavante, Wausau Financial Systems, and Milwaukee Journal Sentinel, highlighting a strong background in driving brand development, demand generation, and comprehensive marketing strategies. Pierce holds a Bachelor of Arts in Journalism from Marquette University and completed studies at the Poynter Institute for Media Studies.