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Boris Ng has a diverse background in marketing and customer relationship management. With experience in various industries such as aviation, procurement, building products, and retail, Boris has honed their skills in multi-channel campaign ownership, data segmentation, email automation, and digital marketing. Boris holds a Bachelor of Media degree with a focus on Public Relations and Advertising, as well as certifications in Google Analytics. Boris is known for their innovative approach to developing customer lifecycle segments and optimizing marketing strategies.