Gisele Freitas

Gisele Freitas is an experienced marketing professional currently serving as a Senior Marketing Analyst at Veloe since March 2019, where responsibilities include performance management, KPI tracking, and the development of full funnel strategies to optimize marketing efficiency. With a background encompassing roles at LafargeHolcim and Comgás, Gisele has demonstrated expertise in digital marketing, user behavior analysis, and communication strategy across various channels. Educational qualifications include a postgraduate degree in Consumer Neuroscience from ESPM and a Bachelor's degree in Advertising and Marketing from Universidade Metodista de São Paulo. Gisele's comprehensive skill set and leadership in marketing initiatives are complemented by a focus on data-driven decision-making and collaborative project management.