Alba González Campaña

Alba González Campaña is a marketing professional with a diverse background in content creation, social media management, and strategic marketing. Currently serving as a Marketing Specialist at hr bot factory since June 2023, responsibilities include monitoring KPIs and managing community content. Previously, as a Content Specialist Marketing at iF Lastmile from September 2021 to June 2023, Alba focused on content creation, social media administration, and trend research. Initial experiences further included a Content Intern Specialist role at iF Lastmile, and a Digital Marketing Junior position at La Farola Agencia de Marketing Digital, where skills in market analysis, blog design, and social media monetization were developed. Academic qualifications include a Master's in Advertising Management from Universidad Complutense de Madrid and a Bachelor's in Marketing and Market Research from Universidad de Málaga, complemented by international experience at University of West London.