Joe Lyon is currently the Technical Director at Velstar, a Shopify Platinum Partner Agency, since 2024. Previously, Joe held various roles at 9xb from 2014 to 2016, including Lead Technical Consultant, where they managed business analysis and UX planning for key accounts, and Head of Product, overseeing the enterprise headless ecommerce platform, Peracto. Joe also has experience as an Account and Project Manager and Senior Digital Project Manager, focusing on digital marketing strategies and client relationships. Joe earned a 2.1 degree in Marketing and Management from Newcastle University after completing A Levels at St Aidan's CofE Sixth Form.
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