Barbara Balogh

Barbara Balogh serves as the Vice President of Brand Marketing Global at VELUX, where responsibilities include leading regional marketing strategy across 15 markets, focusing on both B2C and B2B audiences. In addition, Barbara is a member of the Presidium at the Hungarian Marketing Association and previously held several senior positions at The HEINEKEN Company, culminating in roles as Marketing and Trade Marketing Director and Global Lead for Craft Beer. Notable achievements include successfully relaunching the Strongbow global cider brand, significantly increasing market share, and earning multiple Effie Gold Awards. Barbara's career also includes experience at Unilever, where foundational brand management skills were developed. Educational qualifications include an MBA from Central European University and ongoing training as a PCC Business Coach.