Vendavo
Dayna Rothman is an accomplished marketing executive with extensive experience in strategic leadership across various technology companies. Currently serving as Interim Chief Marketing Officer at Vendavo since May 2025, Dayna previously held the position of Chief Marketing Officer at Censys, where efforts in global marketing and sales development achieved an impressive 86% year-over-year net-new business growth. Prior roles include CMO at OneLogin, where Dayna contributed to substantial ARR increases and a successful exit to Quest Software, and VP of Marketing at Mesosphere, where a significant rebranding initiative was led. Earlier experience as Chief Revenue Officer at SaaStr involved scaling revenue operations and managing a diverse marketing and sales team. Dayna holds an MBA from Golden Gate University and a BA in Technical Writing from Southern Connecticut State University.
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Vendavo
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Vendavo is the provider of price management and optimization software for business-to-business companies worldwide. The Vendavo Enterprise Pricing Suite solves pricing problems by giving businesses true enterprise-wide control of their entire pricing process. Vendavo combines pricing science, pricing best practices, and enterprise-class software todrive improvements in average prices at every stage of the pricing process, from segmentation to deal close. Added up, these improvements deliver significant increases in profits from 10% to 30%.Vendavo is the enterprise price management and optimization solution of choice for some of the worlds biggest companies in chemicals, high-tech, industrial manufacturing, consumer products, mill products and distribution. SAP, the worlds leading provider of business software, with more than 33,200 customers in more than 120 countries, sources its price and margin management solution from Vendavo. It is sold by SAP worldwide under the name SAP Price and Margin Management.