Heidi Chico

Heidi Chico is an accomplished business leader with over three decades of experience as Chief Executive Officer of The Wittern Group, where significant contributions include the development of open connectivity solutions and compliance initiatives related to the American Disability Act. In addition to leading several subsidiaries within The Wittern Group, such as Vending.com, USelectIt, Intelligent Dispensing Solutions, eVending, and Selectivend, Heidi serves as Managing Member at National Vending and holds board membership at Des Moines Cold Storage Co. Heidi's expertise extends to strategic oversight and financial transparency, with a strong educational foundation from Iowa State University, where a Bachelor's degree in Communications was earned.