Samantha Law

Head Of Ecommerce & Digital at Venroy

Samantha Law currently serves as the Head of eCommerce & Digital at Venroy, starting in March 2023, and is an Advisory Board member for the Online Retailer Conference & Expo through January 2025. Prior to these roles, Samantha led digital initiatives at Aje. from January 2021 to March 2023, holding titles including Head of Digital & CRM and Senior Digital Growth & Innovation Manager. Experience includes a position as Global Digital Manager at Helen Kaminski and Senior Consultant at Pattern, where responsibilities involved guiding multichannel clients in digital strategy and marketing effectiveness. Earlier roles include Digital Marketing Executive at Warehouse Fashions and a copywriting internship at Cambridge News & Media. Samantha holds a BA (Hons) in Fashion Marketing from the University of Northampton and completed a Digital Marketing Disruptive Strategy Programme at Saïd Business School, University of Oxford.

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Venroy

Venroy was born in 2010 on Sydney’s iconic Bondi Beach, with a single run of 60 pairs of swim shorts sold at cost price. Those European-length swim shorts quickly garnered a global following. Within a few years the passion project evolved into a steadfast wholesale operation—and, soon after, a direct-to-consumer business. This rapid success spearheaded Venroy’s expansion into a complete leisure wear offering, starting with menswear in 2015, then womenswear in 2017. As the brand continues to evolve, travel remains a mainstay of the Venroy journey.


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