Katerina Musabaeva

Katerina Musabaeva serves as the VP of Acquisition and Optimization at Vention, where responsibilities include leading strategic growth through data-driven customer acquisition and funnel optimization, maximizing ROI, and enhancing user journeys. Previously, Katerina held the position of Head of Growth at iTechArt Group, focusing on implementing marketing plans that align with business objectives, managing cross-channel demand generation, and optimizing digital marketing mixes. With extensive experience managing marketing teams and performing in various roles across different organizations, Katerina has developed strong skills in digital marketing, customer relationship management, and strategic planning. Educational credentials include advanced degrees in Business Administration and Marketing from prestigious institutions such as ESMT Berlin and CIM.