Dai Tatai has a diverse work experience spanning various industries and roles. In 2011, they worked as the Global Brand Communication Manager at adidas, where they delivered integrated marketing communications for adidas' global clubs, UEFA Champions League, and football boots. In 2012, they were a Senior Project Manager at Millhaus GmbH, where they led the agency for DriveNow and launched the mobility concept in Germany. Dai then joined adidas again in 2013 as a Senior Manager, overseeing global brand marketing projects for the 2014 FIFA World Cup. In 2013, they also became the Head of Concepts & Strategy at PINC Solutions GmbH until 2016. Dai briefly worked as a Brand Supervisor at Philip Morris International in 2016. From 2017 to 2019, Tatai served as the Head of Global Brand Marketing at Freeletics, defining the brand and leading marketing and communications efforts. Dai then became the SVP of Marketing & Product at Gamers Academy from 2019 to 2023. Currently, they hold the position of Brand Director at both Japaventura and Ventura TRAVEL, starting in 2023. Overall, Tatai has gained experience in brand management, marketing, communication, and strategy across a variety of industries.
Dai Tatai's education history is as follows:
From 2004 to 2006, Dai Tatai attended Bond University, where they obtained a Bachelor's degree in Sport Management. Following this, in 2006, Dai Tatai attended Ludwig-Maximilians-Universität München and earned a Bachelor's degree in Sport Management.
In 2008 to 2009, Dai Tatai pursued a Master's degree in International Master in Management, Law and Humanities of Sport from SDA Bocconi, Université de Neuchâtel, and De Montfort University, without indicating the specific order.
In terms of additional certifications, Dai Tatai obtained a DSLV Snowboard Instructor certification from Deutscher Skilehrer Verband e.V. in January 2001.
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