Holly Liu is an accomplished student at the University of California, Berkeley, pursuing a Bachelor of Science in Electrical Engineering and Computer Science. Currently, Holly is involved in several roles, including as a member of the Marketing and Business Development Team for VTOL at Berkeley, focused on the Sparrow, a student-made human-carrying VTOL aircraft. In addition, Holly serves as a Marketing Associate within the Associated Students of the University of California, supporting the office of Senator Halappa. Holly's experience includes roles as Project Manager and Consultant at Venture Strategy Solutions, and a UI/UX Research Consultant at Ushur, where Holly contributed to a custom component library and market research initiatives. Past positions also include strategic consulting with Celonis and Alvarez & Marsal, and leading marketing efforts for Égalité, a Junior Achievement Company specializing in gender equality products. Holly's background further includes research on AI applications in autonomous vehicles and participation in an architecture program at prestigious universities in Hong Kong.
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Venture Strategy Solutions at Berkeley
Venture Strategy Solutions at Berkeley is a student-run strategy consulting group that serves start-ups and growth clients. In addition to having a unique client focus, Venture Strategy Solutions differentiates itself through a results-oriented consulting mindset, measuring our success through the success of our clients. The mission of Venture Strategy Solutions (Venture/VSS) is to provide strategic consulting services for start-ups and growth-phase companies. As a result of: 1. Highly-selective recruiting 2. Rigorous internal training 3. Frequent client interaction 4. Our project teams thoroughly understand our client needs and are fully capable of creating clear, implementable recommendations to address those needs. Our clients recognize an opportunity for growth or improvement and want VSS to figure out ways to capitalize on these opportunities. As start-ups and growth-phase companies, our clients are able to act decisively upon our recommendations. We design implementable solutions for our clients that are more than just a list of “best practices.” Feasibility, focus, and prioritization guide our recommendations.