Alison Hiatt

Alison Hiatt currently serves as Chief Marketing Officer at Vera Bradley Designs Inc., focusing on driving growth through channel sales and marketing efforts. Previously, Alison held the same title at Salt & Straw, where responsibilities included brand development and performance marketing. Alison's extensive experience also includes roles as Chief Marketing Officer and VP of Marketing Strategy & Insights at Banfield Pet Hospital, where responsibilities spanned product development and client experience. Prior to that, Alison consulted on marketing strategies for various B2B and B2C brands and held senior marketing positions at Hanna Andersson, REI, Starbucks, and Amazon.com. Alison earned a Bachelor of Science in Marketing from Portland State University and a Master's in Marketing from Texas A&M University.