George John is an experienced professional in global sourcing and supply chain management, currently serving as Director of Global Sourcing at Vera Bradley since March 2014. In this role, George is responsible for sourcing and growing the supply chain across all product categories, focusing on global raw material sourcing and cost negotiations to meet margin goals while maintaining design integrity. Prior to this position, George held various roles at Vera Bradley, including Global Sourcing Manager, and at Academy Sports + Outdoors, where a significant contribution included building and directing the sourcing division to improve margins and product quality. With extensive experience dating back to 1991 in apparel manufacturing and sourcing across multiple companies, George has a proven track record of driving competitive advantage through effective supply chain strategies and team engagement.
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