Erika Maspes

Erika Maspes currently serves as the Head of PR & Advocacy at VERALAB since April 2024. Previously, Erika held the position of Advocacy Manager for the Skincare Pole at L'Oréal Luxe Italy from October 2023 to May 2024. Erika's extensive experience at L'Oréal spans over a decade, including roles such as Advocacy & Communication Manager for US Brands at L'Oréal Luxe, Digital PR for Yves Saint Laurent and Biotherm, PR Specialist for Yves Saint Laurent and Biotherm, and Sales at Kiehl's. Erika began her career as an Internal Communication Specialist and a Junior Product Manager in the Active Cosmetique division. Erika holds an MSc in Business & Advertising Communication and a B.A. in Economics & Foreign Languages from Università Cattolica del Sacro Cuore.