Laura Locatelli

Laura Locatelli is an experienced Trade Marketing Manager currently at VERALAB since January 2023, previously serving as a Trade Marketing Specialist for Guerlain at LVMH Perfumes & Cosmetics from July 2021 to January 2023. Laura's expertise includes developing trade marketing plans, executing in-store activations, and analyzing marketing effectiveness to enhance ROI. Prior experience includes roles at Puig where Laura occupied positions as an In Store Merchandising Executive, Training Executive, and Merchandising and Permanent Visibility Assistant, focusing on retail visibility strategy and training. Laura's career began with positions at Level One Showroom and Myriam Volterra, complementing formal education with a degree in Fashion Marketing and Communication from Istituto Europeo di Design.