Juan Serrano González

Sales Director Wine & Spirits Markets at Verallia

Juan Serrano González has a diverse work experience spanning multiple industries. Juan started their career as a Trainee Engineer at Voith Turbo in 2002. Juan later worked as an Ingeniero de Oficina Técnica at Pedro Gil, where they were responsible for designing and updating machine blueprints, supervising manufacturing orders, and collaborating with the production department.

In 2003, Juan joined Saint-Gobain, where they held several roles. Juan initially worked as a Prospección de Mercado y Desarrollo Nuevos Clientes, focusing on market research and acquiring new clients in the cava and food industry. Juan then became the Responsable de Ventas - Área Centro y Noroeste, managing key accounts in the wine market and prospecting for new opportunities. Subsequently, they served as the Responsable Ventas Área Noroeste - Mercado de Vinos y Sidras, overseeing major accounts and local distributors in the wine and cider markets.

Currently, Juan is employed by Verallia as the Sales Director for the Spirits, Soft Drinks & Export division. In this role, they are responsible for managing sales strategies, maintaining customer relationships, and expanding the company's reach in the industry. Prior to this position, they worked as the Export Manager, focusing on developing international markets. Recently, they transitioned to the role of Sales Director Wine & Spirits Markets.

Overall, Juan has demonstrated a strong track record in sales, business development, and technical roles throughout their career.

Juan Serrano González attended UPC School (Universitat Politècnica de Catalunya) from 1996 to 2001, where they earned a degree in Ingeniero Industrial with a specialization in Especialidad Mecánica. Juan then went on to study at Delft University of Technology in 2001-2002, obtaining another degree in Ingeniero Industrial for their final project. Juan also received a Certificate in Advanced English from the University of Cambridge, although the exact completion date is unknown.

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Previous companies

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Timeline

  • Sales Director Wine & Spirits Markets

    September, 2020 - present

  • Sales Director Spirits, Soft Drinks & Export

    March, 2015

  • Export Manager

    November, 2013