Rohit Vir

With over 25 years of vast software industry knowledge specializing in retail software, Rohit envisions a unified retail experience where the store represents a vital connection to consumers. Prior to Veras Retail, he owned the architecture and construction of JDA’s Point-of-Sale software. Rohit regularly advises businesses and is a thought leader for end-to-end retail business implementations that connect digital and physical experiences to the store.